The all-in-one cloud ERP that lets every business owner run sales, money, people and operations from one place, in Arabic and English.
A BLACK ORCHID PRODUCT | IDEAS THAT MOVE MARKETS · blackorchidegy.com
01 · Brand story
We make you the BOS.
BOS stands for Business Operating System. It also means you are in charge. BOS turns the daily chaos of invoices, stock, staff and spreadsheets into one calm system, so the owner can lead instead of chase.
Smart
Automates the boring parts: stock, entries, reminders, reports.
Reliable
Cloud-safe data, clear numbers, no surprises.
Friendly
Arabic-first, plain words, Robo always ready to help.
Bold
Built for owners who move markets, like our mother brand.
Slogan
Be the BOS of your business
كُن الـ BOS لأعمالك
Voice
✓ Short, confident, helpful: "Create an invoice in 10 seconds." ✓ Talk to owners like a trusted partner. ✕ No jargon, no hype, no invented numbers or promises.
02 · Logo
The shutter mark
Four blades (sales, finance, people, operations) turn around a hexagon core: your business. Together they form an open shutter, the moment a business comes into focus.
BOSBe the BOS of your business
BOSBe the BOS of your business
Clear space
Keep empty space around the mark equal to the width of the hexagon (x).
Minimum size
BOSBe the BOS of your business
Mark ≥ 24 px. Horizontal logo ≥ 120 px wide. Drop the slogan below 160 px.
Endorsement
Use with the mother brand: BOS left, a thin divider, BLACK ORCHID | IDEAS THAT MOVE MARKETS right.
Don't
Stretch or squash
Change the colours
Rotate
Busy backgrounds
03 · Colour
Blades of blue
The palette comes straight from the four blades. White and light grey carry the layouts. Blue does the talking.
Usage ratio: 60% white · 20% light grey · 10% BOS blue · 6% ink · 4% blade gradient for highlights.
04 · Typography
Two voices, one rhythm
IBM Plex Sans Arabic: Arabic & interface
كُن الـ BOS لأعمالك
Weights 400 / 500 / 600 / 700 · Google Fonts
Inter: wordmark & Latin headings
Be the BOS
Weights 500 / 700 / 800 · Google Fonts
H1 · 42 / 800
H2 · 26 / 700
H3 · 18 / 600
Body · 16 / 400: line-height 1.6
CAPTION · 12 / 600 · TRACKING 16%
05 · Mascot
Meet Robo, our robot friend
Robo is the face of BOS help: the AI assistant on every page, the friendly guide in onboarding and the smile in our social posts. He is curious, kind and always one tap away. روبو — صديقك الآلي في BOS.
Waving: greetings, CTAs
Head: chat button & avatar
Social card
Do
Use Robo to help, welcome and explain. Keep him on white / light-grey backgrounds. Let him speak in short bubbles.
Don't
Recolour him, make him angry or scary, use him for legal or price promises, or place him over the logo.
06 · Interface & motion
Light, calm, alive
Interfaces are white and light grey, with dark ink text and BOS blue for actions. Motion adds life without noise: soft shooting stars, gentle 3D tilt, cards revealed on scroll. Everything turns off for people who prefer reduced motion.
